Putting people at the heart of everything.
Our story, our mission and the values behind every programme.
Our story
From a career of excellence to a calling.
After more than 20 years in audit and process optimisation at a Big Four firm, Coumba Thiam chose to give her career a new meaning.
Drawing on experience gained in several African countries, she developed a deep understanding of cultural and social realities, and a unifying leadership style serving lasting transformation.
A mother of three, passionate about nature, art, African culture and spirituality, she founded Feel Good Agency as a natural next step.
- 20+ years
in audit and process optimisation at a Big Four firm, across the continent.
- Feel Good Agency is born
A space to learn, grow and act, in Dakar.
- Four pillars
Wellbeing, Business, Yeewu Academy and Community engagement.
- 24 November 2025
Yeewu Academy is authorised by Senegal’s Ministry of National Education.
- February 2026
2nd edition of the Ramadan programme, in Senegal and online.
Mission & vision
Why we exist.
Our mission
To support children, families, businesses and communities towards lasting fulfilment, through innovative and meaningful programmes that combine learning, wellbeing, performance and engagement.
Our vision
A more conscious, responsible and caring society, rooted in African values and firmly looking ahead, where everyone can learn, grow and act.
Our values
What guides us.
People first
Caring listening and support that respects everyone’s pace.
Passing it on
Sharing knowledge, skills and values from one generation to the next.
African roots
Celebrating our identity, languages, cultures and heritage.
Solidarity
Acting together, wherever help is needed, for a positive and lasting impact.
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